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Meet The Designers
Lucie & Matt
TO ALL OUR STYLISH READERS,

Lucini London was born from a simple but powerful idea, to create swimwear that empowers women to feel confident, glamorous, and unapologetically themselves. What began as Lucie’s deep love for beautiful bikinis has grown into a bold, fashion-forward brand dedicated to celebrating individuality and self-expression. Together, we set out to design more than just swimwear. We wanted to craft standout styles with signature embellishments, flattering cuts, and an unmistakable sense of confidence, pieces that turn heads and lift spirits. Every design is imagined and drawn up in London with a clear purpose: to make every woman feel bold, bright, and beautiful. We’re proud to have earned the trust of so many amazing women, with over 300 five-star reviews across our website and Trustpilot . Thank you for letting us share a little of our world with you. We hope Lucini London brings you as much joy as it brings us.

 With love, Lucie & Matt

GET THE LOOK

As Featured in
Tatler Magazine

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BEST SELLERS

 

 

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SPOTLIGHT MOMENTS

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The Night of 1000 Esta's
WATCH THE EPISODE
Lucini London made a splash on The Real Housewives of Cheshire during Ester’s unforgettable hen weekend, the iconic "Night of a Thousand Esters, which was full of fun, laughter and a number of saucy games." While celebrating in style, Lauren and Esta turned heads in two of our best-selling bikinis, sipping prosecco at the indoor poolside in true Lucini glamour.
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Lauren Simon
Reality Star
"Lucini London is exactly what the swimwear market was missing. Beautiful, exotic designs, both flattering and incredibly well-fitting, true to size. Whether you're a size 6 or 14, they have something for every body and every style. The fabric and embellishments are easy to wash, and I’ve never received so many compliments on a bikini before! Gigi and I both recommend Lucini London as a must-have for your holiday wardrobe."
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Content Creation Tours
THE ALPS, GREECE & PORTUGAL
We’ve partnered with SM International for stunning content creation across The Alps, Greece and Portugal! This collaboration has brought incredible visuals and standout looks that truly elevate our brand. Their creative expertise and scenic locations have helped us capture the bold, empowered spirit at the heart of everything we do.
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Sean Maloney
CEO
"Team SM have worked with Lucini London for almost 6 months and we are shooting our 3rd international brand campaign for them. It’s been a pleasure working alongside the brand but most importantly working with the products and the customers first hand, seeing the authentic and genuine reactions to the high quality statement pieces. Lucini London is certainly a brand to watch and we adore shooting their content on a diverse range of models around the globe."
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Miss Swimsuit UK Finals
READ THE FULL STORY
Lucini London proudly partnered with MSUK as headline sponsors for their incredible 2025 Grand Finals. It’s been an inspiring journey supporting the contestants and celebrating confidence, individuality, and fearless fashion. Seeing our swimwear worn with pride on stage was a true honour. We’re excited to continue growing this partnership and championing bold beauty together.
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Verena Twigg
CEO
"We proudly partnered with Lucini London for the second year. Such an incredible brand, showcasing their stunning designs on the Miss Swimsuit UK model competition catwalk. Lucini echoes the same values and vision as we celebrate confidence, diversity, and empowerment , elevating both brands and creating unforgettable moments on and off the stage."
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The National Pageant Expo
READ THE FULL STORY
Lucini London made a dazzling debut at The National Pageant Expo, where we showcased our full range of bold, empowering bikinis and hosted our very first catwalk, hosted by Sean Maloney. The day was a vibrant celebration of confidence, beauty, and style alongside inspiring pageant queens and industry leaders.
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Shirin Grey
Director/Founder
"We were thrilled to have Lucini London exhibit and showcase their bikinis on our Ultimate Queen runway for 2025, showcasing their exclusive collection. Their brand is incredible, we absolutely loved having them! The vibe and values of Lucini align perfectly with the spirit of pageantry."

CUSTOMER REVIEWS

We've received over 300 glowing five star reviews across our website and Trustpilot

READ OUR REVIEWS
I got this bikini and the matching bottoms ready for my next getaway and it’s absolutely stunning. I love that it’s all ties so easily adjustable, the detail on the bikini is beautiful- such good quality and I adore the scrunch bum on the bikini bottoms making it more flattering!


AMBER-AVATAR

Amber Starr

I recently purchased the Black Santorini Set in xs and i can honestly say I now have a collection of favourites, the gold plated jewellery detail on the briefs and top just gives expensive look vibes & matched with my gold wedges beautifully, the quality & fit of this set is amazing I'm really happy!

ZARA-AVATAR

Zara Vickers

I purchased 3 different styles and colours of bikini from Luxini, because I just couldnt decide (they are all so beautiful!) and even tho I LOVE them all, this Santorini set in Sunset orange is my favourite. As with other sets from Lucini, the quality is 5 star, very comfortable and high quality material, but this colour is just to die for. 
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Martina A-Ferreira

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