Last month, we proudly sponsored the second SM International Content Creation Tour of 2025, and this time, the destination was nothing short of iconic. Welcome to Rhodes, Greece, where white stone villas, sparkling seas, and glowing sunshine created the ultimate backdrop for our bold and beautiful bikinis.
Bikini Paradise on the Aegean
Taking place in the final week of April, the tour brought together 13 incredible women over two perfectly curated four-night stays. Rhodes delivered its signature Mediterranean magic, near-endless sunshine, glowing golden hours, and that unmistakable Greek charm. Two full shoot days per trip gave our bikinis the spotlight they deserved. Each model received a personally selected bikini from Lucini London, chosen with care after we researched their socials to understand their personal style, colour preferences, and vibe. From vibrant neon's to sleek monochromes, our goal was to not only impress but empower, and with five-star level feedback across the board, we knew we nailed it.|
From Inspiration to Location: Our Greek Collection Returns
In line with the location, we made a deliberate and passionate styling decision to honour the Greek setting through our pieces. Every girl was gifted bikinis from one of our two Greek-inspired collections, both of which are themed around the iconic island of Santorini. The ‘Sunset Island’ Collection featured the Santorini bikini and the elegant Olivia bikini, capturing the fiery hues and soft pastels of a classic Aegean sunset. The ‘Caldera Collection’ showcased the Kalliste bikini and the ultra-luxe Pearl Luxe bikini, reflecting the volcanic beauty and whitewashed sophistication of the Santorini caldera. We ensured these bikinis were sent in every available colour to bring a vibrant, authentic Greek aesthetic to the entire tour. The result? A shoot filled with Mediterranean spirit, bold silhouettes, and colour stories that perfectly complemented the white stone architecture and turquoise sea.
The Villa: A Sanctuary of Elegance and Sea Breeze
Just a five-minute drive from the enchanting coastal town of Lindos, famed for its whitewashed buildings, ancient acropolis, and postcard-perfect vistas, the setting for our shoot couldn’t have been more ideal. The luxurious white-brick villa, surrounded by majestic plants and local Pistacia trees which overlooked the sparkling Aegean Sea, became a creative haven for SM International. From glamorous poolside moments to elegant shots on classic island staircases, every corner of the property offered a picture-perfect backdrop. It was a space that radiated beauty, freedom, and fierce feminine energy, the ultimate stage for Lucini swimwear to shine.
Game, Set, Match: Lucini Takes Centre Court
One of the standout creative highlights of the tour was the tennis court-themed shoot, a concept originally imagined by SM International and brought to life with undeniable flair. With badminton rackets in hand and bold Lucini bikinis on full display, the group lined up at the net for a power-packed photo set radiating confidence and girl power. In one of the most striking shots, Elley Davies took centre stage, flanked by the other models in commanding formation. The result? A fierce, fashion-forward moment that looked straight out of a modern Charlie’s Angels, powerful, unapologetically feminine, and dripping with Lucini attitude.
A Symphony or Colour and Confidence
Another standout group shot took place outside the grand, white-brick villa, a location that offered elegance and character in every frame. Each model wore a different colour from our vibrant bikini collections, creating a striking rainbow of bold hues set against the villa’s crisp white stone walls and shimmering poolside. But it wasn’t just the colours that made this photo so captivating, it was the way the girls synced so beautifully and naturally, each stance complementing the next to form a visually perfect group composition. The energy was effortlessly upbeat and full of life. These images radiated everything Lucini stands for: sunshine, sisterhood, and unapologetic confidence, pure summer, bright, joyful, and completely on-brand.
Cowboy Chic Meets Mediterranean Heat
Some of the most strikingly authentic and creatively styled shots came from a peaceful corner of the villa’s grounds, where a single characterful tree stood proudly in the middle of a white, stoney courtyard. Annabel looked sensational in our midnight black Santorini bikini, made even more iconic with the addition of a matching black rodeo-style cowboy hat that added a bold, unexpected twist. Beside her, Ashleigh brought vibrant contrast in the fiery red Florida Crush bikini, the two forming a powerful duo of contrast and attitude. The stark white ground, soft natural light, and confident poses gave the scene a raw, editorial edge, a true standout moment from the entire shoot.
Bold Colours Meet Timeless Architecture
A show-stopping white-stone staircase quickly became one of the most unexpected hero locations of the entire shoot. Its sharp lines, soft textures, and perfect symmetry provided a naturally elegant frame for our bold and colourful bikinis, creating a striking contrast that made the images feel almost cinematic. Roslyn, wearing the electric pink Florida Crush, and Maria, in the cobalt blue Kalliste, were photographed against the staircase’s sun-drenched wall, their vibrant colours glowing against the neutral stone backdrop. Each pose felt like a magazine cover in the making, with the models effortlessly commanding attention. Meanwhile, Rheanna brought high-impact glamour to the scene from above, filmed on the balcony in the lemon yellow Olivia bikini, with the island views stretching out behind her. The sunlight bounced beautifully off the white surfaces, amplifying every colour and curve, and transforming a simple architectural feature into a location of pure bikini brilliance.
Big Thanks to SM International and Our Incredible Creators
Rhodes was a dream - sun-soaked, full of beauty, and the perfect canvas for our boldest bikinis yet. A heartfelt thank you to SM International for once again bringing our vision to life with creativity, precision, and flair. And to all the incredible content creators who joined the tour, thank you for wearing Lucini London with such confidence, power, and style, you made every moment shine. Here’s to more sunshine, sisterhood, and standout swimwear moments still to come.
What's Next? Lucini London to Join SM International in Portugal
We’re thrilled to announce that we’ll be joining SM International in person for their third Content Creation Tour in Portugal from June 15–22. This time, we’ll be right there behind the scenes, soaking up the magic, helping style the shoots, and living the Lucini lifestyle firsthand.
