New Partnership, New City, New Level
On the last Saturday of May this year, Lucini London made a dazzling debut at the Miami Swim Week thanks to an exciting new sponsor collaboration with the globally renowned WBFF Entertainment. Known as the World Beauty Fitness & Fashion, WBFF is a powerhouse in the world of fashion and fitness pageantry, and this year, they brought their Dreaming Awake runway experience to the heart of South Beach. Following a personal invitation from the WBFF team, who were captivated by our bold designs and unique flair, Lucini London proudly stepped into the spotlight as a featured design partner for their high-octane runway event, held at the stunning 440 Live & Rooftop venue.
Dreaming Awake: Where Fashion Meets The Future
The Dreaming Awake event is more than just a catwalk, it's a celebration of glamour, confidence, and the art of self-expression. As part of the official Miami Swim Week 2025 calendar, this iconic night brought together music, fashion, fitness, and unstoppable energy. With beats by DJ Isaac Icecold and Ian Kelley, the rooftop venue transformed into a high-fashion playground. Our exclusive designs took center stage on a stunning line-up of international models who strutted with confidence, grace, and attitude, each look elevated by Lucini London branded Japanese fans, specially created to amplify their runway presence and individuality.
Miami Magic Meets Lucini London Energy
From classic cuts to vibrant hues, the Lucini looks brought a burst of London-born creativity to the palm-lined streets of Miami. Every model who wore Lucini radiated strength and empowerment, perfectly aligned with the ethos of WBFF and the energy of the city. After the show, the reaction was electric. We were flooded with messages, compliments, and requests from models, influencers, and industry insiders who had been captivated by our statement swimwear. It was an unforgettable moment, and one that firmly cements our presence on the international fashion stage.
