Lucini London proudly made its London Fashion Week debut at House of iKons on Saturday 21st February 2026. It marked our biggest showcase yet, with 21 runway models presenting Lucini London swimwear in front of an international fashion audience.
The show was professionally filmed and photographed by major fashion publications including Vogue, Harper’s Bazaar, and Vanity Fair, with additional coverage captured by photographers from Getty Images and Hello iKons. Stepping onto such an iconic stage was a proud milestone for the brand and a powerful moment in our journey.
Fittings Day & Preparation
Preparations began the day before the show during the official fittings day. We arrived early to set up our Lucini London exhibition stand, where we were given an impressive 12-foot space, the largest area in the exhibition hall. Located at the main entrance and opposite the photography wall, it allowed us to showcase our designs with both a shop display and our signature Lucini London photowall.
Model fittings began later that afternoon as all runway models arrived. It was a great opportunity to meet everyone, check sizing, and prepare the swimwear looks for the runway. A special highlight was welcoming Isabella Worlock to join us, a known face from our product catalogue and campaign videos, who previously showcased designs from our popular Santorini collections.
During the afternoon we also met House of iKons founder Savita Kaye, her management team, and the many assistants supporting the event. The professionalism and organisation behind the scenes made it clear we were part of something special.
The Exhibition Hall Opening
The following morning we arrived early, ready for the big day. Our management team wore Lucini London branded tops, while founders Lucie and Matt prepared their own outfits for the runway finale later in the evening.
Doors opened at midday and guests quickly gathered around our stand to explore the Lucini London collections. Visitors admired the designs and many joined our digital spin-the-wheel competition, where bikinis and Lucini merchandise could be won.
The exhibition hall was buzzing with activity as designers, stylists, and guests connected throughout the day. A popular feature was the VIP 360-degree rotating photobooth, where our team captured some fun footage before the evening showcase.
Three runway segments were scheduled for the day, with Lucini London appearing in the final segment at 6pm.
Backstage Before The Show
As the final segment approached, Lucie and Matt headed backstage to prepare for the Lucini London showcase. We had created our own runway visuals, including a 4K video of ocean and beach scenery alongside our new Lucini London promo video featuring upcoming designs and colours.
Our runway soundtrack was specially produced to take the audience on a journey into the world of Lucini London. To stay true to the beachwear theme, our models were asked to walk barefoot, a rare choice for fashion week but one that perfectly reflected the relaxed confidence of swimwear.
Backstage the models lined up in anticipation. For some it was their first time walking in swimwear, but the energy was filled with excitement and confidence.
The Lucini London Runway
As our introduction video played on the large screens, the runway lights came up and Lucini London was announced. The ocean-inspired visuals set the stage as each model stepped onto the runway to present the designs.
One unique element of the show was the inclusion of couple runway moments, where male and female models walked together wearing colour-matched swimwear. The women wore bikinis while the men showcased our upcoming swim shorts collection, introducing a new dimension to the Lucini London brand.
The audience responded warmly as each look was presented, with some guests even using Lucini London fans they had won earlier in the day.
Photos by HelloiKons.com @pardesiphoto
A Finale To Remember
For the finale, all the runway models returned together in a powerful lineup before founders Lucie and Matt joined the stage alongside tow featured models.
Isabella Worlock showcased the unreleased Santorini Opus bikini in electric pink, an updated version of the original Santorini design. Alongside her, Elan Sietz presented the new Kalliste bikini in Emerald Green, a flagship design from the upcoming 2026 collection.
Walking the runway together surrounded by cameras and bright stage lights was an unforgettable moment and a proud celebration of how far Lucini London has come.
An Incredible Fashion Week Experience
House of iKons proved to be an extraordinary experience for Lucini London. We connected with talented models, designers, stylists, and creatives from across the industry while showcasing our swimwear to a global audience.
Following the event we received a wealth of photography, video coverage, and new supporters discovering the brand for the first time.
Our London Fashion Week debut marked an exciting new chapter for Lucini London — one that continues to push the brand forward as we bring bold, confident swimwear to audiences around the world.
