We are proud to be featured once again on ITV2’s The Real Housewives of Cheshire during Lauren Simon’s glamorous Beach By L launch event, aired on today on ITV2 at 9pm and also available to stream on ITVX.
Following Lucini London’s first appearance on The Real Housewives of Cheshire in April 2025 during Ester Dee’s unforgettable hen party, the brand returned to the show for Lauren Simon’s vibrant Beach By L launch event held at the stunning Marion Resort & Spa in Dyserth. Already a fan of the brand and owner of several Lucini bikinis herself, Lauren personally approached us to collaborate on the showcase, selecting a range of bold and colourful swimwear styles for seven models presenting her latest beach accessories collection.
WATCH IT HERE
Girlie Moments Behind the Scenes
Before the launch showcase began, the girls spent time backstage within the resort’s luxury spa area getting ready for the event, relaxing together, and enjoying the atmosphere ahead of the presentation. Wearing their brand new Lucini London bikinis for the first time, the girls were seen taking photos together, preparing for rehearsals, and embracing the vibrant poolside styling that would later feature throughout the showcase.
A Colourful Poolside Showcase
The launch event took place around the resort’s indoor pool, creating the perfect setting for Beach By L’s bright summer aesthetic. Guests were welcomed with cocktails, music, colourful décor, and floating inflatable loungers while models showcased the collection around the venue.
Beach By L focuses on glamorous beach accessories including oversized transparent beach bags, pool inflatables, and statement holiday essentials designed for luxury getaways and poolside fashion. The atmosphere perfectly complemented Lucini London’s bold swimwear aesthetic, combining vibrant styling with high-energy entertainment and celebrity glamour.
Lucini London Bikinis Take Centre Stage
Throughout the episode, Lucini London bikinis are prominently featured during both the rehearsal scenes and the live showcase around the pool. Several signature collections appear on screen including Santorini, Opus Santorini, Electra, Florida Crush, Bonitia, and Miami Obsession, showcasing a mix of striking neon shades alongside elegant Mediterranean-inspired tones.
The swimwear styles perfectly complemented the atmosphere of the event, especially when paired with cowboy boots, hats, and Beach By L’s playful accessories. One standout look was the Miami Obsession starfish double tie top, featured in both neon pink and lime green, adding an eye-catching finish to the energetic poolside presentation.
WATCH IT HERE
Lauren Simon Launches Beach By L
During the showcase, Lauren Simon introduces her Beach By L brand before the models present the latest accessories collection around the pool.
The launch focused on colourful beach fashion and lifestyle essentials, with many of the featured beach bags displaying campaign imagery photographed with models wearing Lucini London swimwear. Lauren later shares the inspiration behind the collection and her passion for creating stylish beach accessories designed to make women feel confident, glamorous, and fun.
The event concludes with a lively cocktail celebration attended by guests, friends, and celebrity faces.
A Natural Collaboration Between Both Brands
This collaboration brought together two brands that share a love for confidence, colour, and statement fashion. Lucini London’s bold swimwear designs perfectly complemented Beach By L’s vibrant accessories, helping create a visually striking launch event that translated beautifully onto screen.
Seeing Lucini London featured once again on national television marks another exciting milestone for the brand as it continues expanding through fashion showcases, celebrity collaborations, and media appearances. The episode featuring Lauren Simon’s Beach By L launch event originally aired on ITV2 on 12th May 2026 and is available to stream on ITVX.
WATCH IT HERE
