Miss Glamour UK 2025
On Sunday 25th May, Lucini London were proud sponsors of the Beach Body Round at Miss Glamour UK 2025. Held in Herne Bay at Kings Hall, the grand venue was filled with energy and elegance, setting the perfect stage for a dazzling celebration of body positivity, diversity, and empowerment for women of all ages, shapes, and sizes. Adding to the glamour, Sean Maloney of SM Queens was on hand to work his magic, providing flawless hair and makeup for the pageant contestants throughout the day. Our Biggest Stand Yet
We went all out for Miss Glamour UK, unveiling our biggest and boldest exhibition stand yet. Stretching across an entire wall of the spacious main room, the setup featured eye-catching campaign visuals, glamorous banners, and racks filled with our signature bikinis, ready for pageant stars and guests to explore. By 3PM, two hours ahead of showtime, the buzz had already begun, with plenty of excitement building around the stand well before the official 5PM kickoff.
A Day Of Celebration And Style
Before the show began, we had the pleasure of mingling with all the incredible finalists competing in the Beach Body Round. Each woman received a special Lucini London gift pack, filled with our signature hand fan, phone pop, and a Lucini London gift voucher. It was a joy to connect with so many bold, confident women preparing to take the stage in celebration of their strength and style.
Spin To Win With Lucini
The main attraction at our stand was without a doubt our brand new Lucini Spin & Win wheel, a showstopper that had guests queuing for a go whenever they could. To enter, participants simply had to subscribe to our website newsletter, tag us in a photo taken at the stand, and follow us on Instagram. Once completed, it was time to spin for a chance to win a variety of exciting prizes, from exclusive discount codes to limited edition Japanese hand fans, the wheel had something for everyone. But the prize everyone had their eyes on was a free bikini from our Florida Coast Collection, the ultimate Lucini London reward. The energy was fun and electric with every spin, and a total of six lucky winners that day walked away with brand new bikinis, beaming with excitement.
The Beautiful Beach Body Round
As proud sponsors of the Beach Body Round, we witnessed one of the most moving and empowering segments of the evening. A diverse group of female finalists, each with their own story, style, and strength, took to the main stage wearing their own favourite swimwear, radiating confidence and self-love. To elevate the moment, Lucini London created a custom 4K video backdrop featuring golden beaches, crashing waves, and sea-inspired visuals to set the tone for a true swimwear showcase. As each finalist walked the stage, the energy in the room soared. It wasn’t just about swimwear, it was about owning the moment and celebrating every body.
One of the standout moments of the night was when a brave contestant with a disability took to the stage with her walking stick, wearing her swimsuit with pride. The audience was visibly moved as she walked with strength, glamour and grace, a deeply inspiring moment that captured the true spirit of the round. It was more than a fashion display; it was a celebration of courage, individuality, and the power of self-belief.
A Crowning Moment
From our stand, we watched the event unfold with pride, witnessing not just beauty and fashion but fierce confidence. One finalist who walked the stage with a walking stick reminded us all what true empowerment looks like, showing that glamour has no limits. When it came time to announce the Beach Body Round winner, we were honoured to take the stage and crown the radiant Imogen De Jong. She was awarded her exclusive Lucini London sash, a sparkling crown, and a £150 Lucini gift voucher to spend in our store, which she wasted no time redeeming for two of our most-loved bikinis, the Kalliste in Electric Pink and the Miami Obsession in Cobalt Blue.
Empowerment In Action
With music, laughter, heartfelt moments, and a strong sense of community, Miss Glamour UK 2025 was a true celebration of inclusive beauty. We were thrilled to support an event that aligns so perfectly with Lucini London’s ethos, confidence, diversity, boldness, and being unapologetically you.
Here’s to more moments that sparkle with meaning and style. Until next time, queens!
