What happens when high fashion, celebrity glamour, and breath-taking alpine landscapes collide? Magic! We are beyond thrilled to share the highlights of our incredible sponsored partnership with SM International on their first content creation tour of 2025. During the last week of January, a dazzling mix of models, beauty pageants, and celebrities embarked on an unforgettable journey through the stunning French Alps, capturing winter bikini fashion like never before.
While the snow-covered peaks set the scene for chic cold-weather attire, we turned up the heat with our signature swimwear! Yes, you read that right, our vibrant and colourful bikinis made a bold and beautiful statement against the icy white backdrop. The glamourous women that attended braved the chill to showcase and photograph our stunning bikini designs in an array of breath-taking locations, from scenic mountain slopes and cosy lodge balconies to steamy, luxurious hot tubs. The contrast was nothing short of spectacular!
One of the standout moments was seeing the gorgeous Lauren Simon from The Real Housewives of Cheshire glowing bold and brightly in our flagship bikini, The Olivia in Lemon Yellow. Lauren’s daughter Gigi also took part and demonstrated a vision of elegance in the Santorini Bikini in Midnight Black. The fabulous mother-daughter duo embodied confidence, sophistication, and fun, perfectly capturing the essence of our brand.
From the first snap to the last, this tour was an absolute success. SM International’s spectacular content creation tour was bursting with colour, creativity, and cutting-edge fashion - just the way we like it! We’re so proud to have been part of this incredible journey!
And the excitement doesn’t stop here! We are thrilled to announce that we will be sponsoring the next two SM International tours, set to take place in the breath-taking Greek island of Rhodes at the end of April and in the stunning Algarve, Portugal, this June. Stay tuned for more unforgettable moments and show-stopping fashion!
