As we celebrate our 6 month anniversary and wave farewell to a memorable 2024, the year of our launch, we look forward to what’s in store for us in 2025 with encouraging momentum. At Lucini London we are beyond thrilled to unveil a number of new game-changing collaborations that will ignite our passion for designing bikinis! Brace yourself for epic creative adventures, show-stopping catwalk moments, sun-soaked global escapades, and an electrifying wave of bikini wearing confidence, glamour, and empowerment. We’re raising the bar and diving headfirst into a year packed with bold designs, unforgettable experiences, and endless possibilities. Here’s your exclusive glimpse at what’s in store for the first half of the year:
SM International - The French Alps (24th to 31st January)
We kicked off the year during the last week of January with an electrifying new partnership as we joined forces with Sean Maloney’s SM International tours for an unforgettable adventure to the breath-taking French Alps! This exclusive content creation trip saw a dazzling line-up of stunning models, celebrities, and friends take to the snow-covered peaks to capture jaw-dropping imagery whilst wearing the very latest range of vibrant bikinis from Lucini London’s swimwear collection. Adding an extra touch of glamour to the trip, the fabulous Lauren Simon - star of The Real Housewives of Cheshire and Celebrity Big Brother - joined the SM team alongside her daughter, Gigi. This was an epic winter-filled photoshoot like no other! Check out the footage on Instagram @lucinilondon
The National Pageant Expo - Wolverhampton (Sunday 16th February)
This February Lucini London is making its spectacular debut at The National Pageant Expo, and we’re there to bring glamour, excitement, and style like never before! Join us at our exclusive stand, where you can shop our hottest new collections, snag exclusive special offers and enter into thrilling competitions, all designed to make you feel like a queen! But wait, there’s more! We’re turning up the heat with Lucini London’s very first catwalk at the expo! Somewhere between 4pm to 5pm, prepare for an electrifying showcase of bold designs, fierce confidence, and pure swimwear magic as 9 beautiful pageants models take to the queen runway to showcase our latest bikini designs and cuts. This is your VIP invitation to witness Lucini London in motion, embrace the glitz and glamour, and celebrate unapologetic fabulousness! Don’t miss it!
Miss Glamour Ireland - Grand Finals, Belfast (Saturday 8th March)
As winter ends and spring begins we’re delighted to be sponsoring the bikini round at the very first Miss Glamour Ireland event held at the luxurious Holywood hotel in Belfast. As one of three exciting rounds in the competition, the bikini showcase is all about celebrating confidence, empowerment and individuality. Finalists of the contest will shine as they light up the stage with their charisma and beauty wearing a colourful array of Lucini London swimwear. It’s an honour to be part of such an inspiring event, and we can’t wait to see our designs take centre stage.
Miss Swimsuit International UK (MSUK) - Manchester (Sunday 13th April)
Mark your calendars for 13th April as Lucini London are proud to be headline sponsors at the Miss Swimsuit International UK 2025 grand finals, which is set to take Manchester by storm at the ultra-glam Ark nightclub. This high-energy event will see 30 spectacular finalists battle it out for the coveted UK title. Expect to see our entire bikini range showcased during the catwalk finale with amazing body empowerment. The lucky winner will go on to represent the UK at the world finals in Mexico in true Lucini London style. We’re honoured to support these incredible women as they take the stage and inspire audiences as they step into the spotlight, radiating strength, beauty, and unstoppable ambition.
SM International - Greece, Rhodes (21st to 29th April)
This April, SM International is taking its content creation tour to the stunning island of Rhodes in Greece, marking their first and highly anticipated trip to Greece since launching their global adventures in 2020! Get ready for an unforgettable experience where golden sunsets, crystal-clear waters, and breathtaking Mediterranean landscapes set the scene for an elite team of models and content creators to bring their visions to life. And to make it even more iconic, Lucini London is elevating the journey as swimwear sponsors, providing our signature swimwear to every model and creator attending. This isn’t just a tour, it’s a movement. A chance to craft show-stopping content, connect with top creatives, and make lifelong memories and friends in one of the world’s most mesmerising locations. Rhodes, here we come!
Miss Glamour UK - Herne Bay, Kent (24th to 25th May)
Lucini London is beyond excited to collaborate as swimwear sponsors with the prestigious Miss Glamour UK, a competition that’s all about celebrating individuality, confidence, and making a real difference! Now in its fifth incredible year, this inspiring annual event has already raised over £15,000 for amazing charities like Samaritans, CoppaFeel!, and Mind! And guess what? We’ll be there in person to show our support! Join us for an unforgettable experience where you can meet our team, take part in thrilling giveaways, and soak up the electrifying atmosphere as pageant finalists of all age ranges take to the stage. We’re especially proud to support the new iconic Beach Body round, offering prizes to the winners. Together, we’re not just creating a competition, we’re helping to build a movement where everyone has the chance to shine!
SM International - Portugal, Algarve (14th to 22nd June)
Rolling head first into summer, SM International is set to ignite the Algarves, Portugal, with yet another epic content creative escape! Imagine golden beaches, dramatic cliffs, and crystal-clear turquoise waters, providing the perfect backdrop for an elite team of models and content creators to bring their visions to life. And this time, we’re taking it to the next level! Lucini London isn’t just returning as swimwear sponsors, supplying our signature swimwear, but we’ll also be attending in person! That’s right! The Lucini London team will be on-site to capture exclusive behind-the-scenes footage, meet the creators, and show our full support at this incredible sun-soaked event. This isn’t just a trip, it’s a creative revolution, a chance to produce breathtaking content, collaborate with top industry talent, and soak up the magic of Portugal’s most stunning coastline.
Miss Universe Beauty UK - Croydon, Beckenham (28th to 29th June)
Turning up the heat even more this June, Lucini London is proud to be the swimwear sponsor for Miss Universe Beauty UK, a prestigious new pageant that champions confidence, elegance, and the essence of true beauty, inside and out. Contestants will receive expert training from a professional glam squad, refining their stage presence while forming lifelong friendships. But the excitement doesn’t stop there! The UK titleholders of the Teen, Miss, Mrs, and Mrs Elite categories will not only receive a stunning Lucini London bikini but will also jet off to Peru to represent the UK on an international stage. Lucini London will be live at this event, cheering on these incredible queens as they radiate empowerment and grace, while also bringing fabulous giveaways, thrilling competitions, and an extra dose of glamour to this unforgettable celebration!